The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Innovating Kids' Menus: A Revolution in Family Dining
In this episode of The Restaurant Technology Guides podcast, host Jeremy Julian speaks with the founders of Kids Menu, Herman and Chrissy, to discuss their innovative platform aimed at transforming the children’s dining experience. Kids Menu provides restaurants with customizable, entertaining, and on-demand kids menus that capture children's interest, allowing families to have a more pleasant dining experience. They delve into the ease of use of their platform, which is inspired by tools like Canva, and discuss the business impact of engaging kids menus on restaurant revenue. The founders also share their long-term vision, including gamification, loyalty programs, and enhanced community connectivity. This episode offers valuable insights for restaurant operators seeking to enhance family dining experiences.
00:00 Kids Menu
00:52 Introduction and Welcome
01:17 Meet the Founders: Background and Experience
02:12 Introducing KidsMenus.com
04:02 The Problem with Traditional Kids Menus
04:26 How KidsMenus.com Solves the Problem
11:47 Ease of Use and Quick Setup
18:15 Affordability and Market Research
20:44 Impact on Business and Customer Stories
28:44 Legal Risks and Brand Integrity
33:19 Future Vision and Roadmap
35:24 Conclusion and Final Thoughts
This is the Restaurant Technology Guides podcast, helping you run your restaurant better.
Jeremy Julian:In today's episode we are joined by the founders of Kids Menu. Kids Menu is really revolutionizing the game as it relates to producing kids menus and allowing your restaurants to get kids menus that are unique. And engage the children at the table. They've got a really easy to use solution that, uh, that the founders from on and Chrissy go through today on the call. If you don't know me, my name is Jeremy Julian. I am the chief revenue officer for CBS Northstar. We sell Northstar point of sale for multi units now onto the show. Welcome back to the Restaurant Technology Guys podcast. I thank everyone out there for joining us. As I say each and every time, I know you guys have got lots of choices, so thanks for hanging out with me this week. Today is going to be a fun episode, and for those long time listeners, I know you guys, a lot of you guys know this, that I've got four kids, so this episode and this product actually hit straight to the middle of, Of my heart. And so I'm excited for you for our listeners to learn a little bit about where it came from, what it is and how it's trying to solve some things. But since you're the founder, why don't you explain where you came from prior to talking about the product? We'll get Chrissy on as well. Talk a little bit about her background and then we'll talk about what you guys are trying to solve for the restaurant world.
German Wegbrait:Yeah, sure. Hi, thanks for having us. basically I'm a creative director and designer and I've been working on that for the past maybe 30 years of my life. and has been something. Close to who I am since I was a five year old, art, graphics. And also, I own a company called Cake, cakedidit. com, which, is a full creative agency. I'm in touch with developers, and I manage a team of developers. there's a good mix between art and technology in my brain at all times. And when I am confronted with Something where I see a problem or an opportunity, my entrepreneurial, creative mind kind of jumps in with my talents to try to solve this. And that's where Kid's Menus comes from.
Jeremy Julian:I love it. and I'm excited to talk about the products. And for those that are watching on video, you see the artwork behind them. Definitely much nicer than what I've got back behind me here. He's got the guitars behind him. So from that perspective, it actually reminds me and I know we'll talk more in the show. My father's the same way. he was, he's a creative guy. He went to Juilliard for music school. So very familiar with kind of all of that. And every time I give him a problem, he wants this, he wants the solution. I'm like, I just want you to listen. Don't, I don't need you to solve it. Just listen. so well, Chrissy, why don't you introduce yourself to our listeners? Who is Chrissy and, talk a little bit about kind of your background and then we'll talk about what you guys have been building the last. Last number of months.
Crissy Saint:Yeah, absolutely. also, thanks for having me. Hey, everybody. I'm I'm our chief marketing officer here at kids menus dot my background is similar to her mom's, although there is quite a difference. So, I hail from the world of brand development and, marketing and business development and that sort of and where her mom is very much a creative visionary. That helps us all think out of the box and solve problems when creative, and design solutions. I'm much more of the structured marketing. What's the go to marketing plan? Where's our business plan? Do we have all the necessary components to make this work and can we de risk it and can we add more value, So, Bringing in a lot of the functional, kind of integrator perspective to, our duo
German Wegbrait:demo gear.
Jeremy Julian:Oh, and funny enough, that's the role I get to play for our businesses, that integrator role. And I'm constantly having to hold the reins back from my father. Who's out trying to create, I'm like, stop, let's just sell what we have. We don't need to create anything new. Let's just sell what we have. Herman, you've never heard that before. I'm sure.
Crissy Saint:Yes!
Jeremy Julian:Herman, tell us a little bit about what is kids menus. com. Cause I, when I first. Was actually introduced to it, through a mutual friend of ours. Sean Walshef, who a lot of our listeners will be familiar with. He posted some content about your guys's stuff a while back. And I'm like, that is brilliant. So I'm excited for the world to hear what is it that you guys have built. And then we can talk a little bit about why it got created and such.
German Wegbrait:Sounds good. Thank you. kidsmenu. com is a platform that helps, restaurant and hospitality places, kid activity placemats and coloring placemats. on demand, very easily. There's hundreds of worlds out there. They can pick from already made templates on things that have to do with cultures and, sports and all kinds of cuisines and, cultural information. The idea is that, an operator and the person in charge to making these menus doesn't need any knowledge of, Adobe or any, graphic design or other tools in our platform, they log in and, In less than five minutes, they can have a mat that they use. And I saw the problem with my kids going to the restaurants that we, usually used to go to. And they had the same kid's menu for seven years. and those are the ones who actually put some effort into that and have it, and have somebody that, that develops them for them. So the range of what we find is things that are very poorly done. fringe illegal because they're downloading things without a license from the internet to other things that are maybe well made but they stay too long so kids lose interest and that box that people thought they were checking of entertaining kids is no longer there after the second or third visit so my platform solves, our platform solves for all those problems.
Jeremy Julian:Yeah, and I can't wait to dig into it is funny enough from one of the restaurants that we used to frequent after church, my kids actually would, they had two different versions of the menu and they knew every one of the kids jokes that were on the menu because we go there so often and so they'd be like, Oh, which menu did you get today? And so very familiar with that idea of it being there for so long, Chrissy, talk to me real quick as you've learned a little bit about what the state of the current industry, like how do people do it today prior to kids menu? Yeah. Would you mind sharing a little bit about what you've learned because I completely, honestly, I'm ignorant to it and for me, I wouldn't even know where to start if I were running a restaurant and having to build this. And so what do most people do today that actually have something in the field so that we can talk about what the change process might look like?
Crissy Saint:Yeah, absolutely. So it's been super fascinating talking to operators at all levels, right? We've talked to
German Wegbrait:to
Crissy Saint:single location operators. We've talked to independent groups, managing multiple restaurant brands with multiple units. And we've talked to chains and large and franchises as well. And so really what folks are doing kind of varies based on how large they are and what their in house team looks like. What's amazing about our platform is we have a solve. for all of those different scenarios, regardless of how many units are brand you're operating. Most folks right now, if they have any kids assets at all, they're paying probably a freelance designer, a flat fee to create one static branded asset. So it's not easily updatable, there's it's a one and done type of thing like we've just talked about. or G mentioned, folks have so many different things going on in store all the time. Sometimes it's a manager, if they have the time, getting on to Google and doing a search for Pokemon art and printing something off illegally without copyright right? So If folks have anything, that's typically what's happening. We have brought on several customers who, they're well established. Maybe they have an in house marketing team. Maybe there's a designer in house. And, again, I've hopped on conversations with these folks and said, Hey, I realize you have the design capabilities to do this. But why haven't you updated the mat, if, and the response has been, again, I've got 30 other high priority initiatives that I've got to knock out and that always gets pushed to the bottom of my to do list. it never rises to the top. And if you can tell me that I can make a mat on your platform in under five minutes, that's a game changer for us, because, I can't always, I don't have the time to hop into design this stuff out myself, and folks are out there doing all kinds of different they're doing anything at all. And kidsmenuse. com is here to reduce that operational lift. Provide branded art with all the same art style. and make it to get fresh content out there,
Jeremy Julian:Yeah. and when I first saw the platform, I, equated it and I know I said this to you, Chrissy, it reminded me a lot of Canva. I'm not a graphic artist. I don't have a graphical, bone in my body, but between having assets that are already there and templates that are already there to Insert what it is that you want and you need it became so much easier for me to do even some of the stuff we do with the podcast and some of the thumbnails and stuff. It's get me a thumbnail for and I just type it in and it just creates it. And so from that perspective, that's one of the things that I equated it to her mom. Talk to me a little bit about even where was the pain point like you see this as a business opportunity, but As you said at the onset, you had pain in your life or you had, typically, and one of my favorite types of episodes are those people that scratch an itch that they had in their life. Like the people that are like, I'm gonna go make a million dollars because I think this is just amazing to do. it doesn't sound like that's where it came from. I've got the skill set that I've been given and I have a problem and I see it and I see it as an opportunity to make a difference in the world. Can you tell that back story of where
German Wegbrait:came from? Yes, I have two daughters, one is seven and a half, the other one is twelve. They have different interests, but as a family we go to the same restaurants. Mainly where we go, they, I haven't seen more than one kid's menu in one restaurant at any time. And my daughter, my oldest daughter have been feeling that same menu for the past six years, my youngest daughter for the past, five maybe, but My oldest daughter already doesn't want to have anything to do with it. she's already at the threshold, I understand that, but still, last year, she already knew everything about it, what entertains. A five year old will not entertain a kid that is older, so I saw that in my own table, where one kid was like Not even interested. The other one was like, Oh yeah, this word, this word soup is like here, and here. She already memorized where the hidden words were. And I was like, this is, they were both done with that Matt in 15 seconds. And then they were back to daddy, mommy, this, that, getting anxious,
Jeremy Julian:so that I can sit And melt my brain with, with YouTube videos or whatever. and again, it's the pain point, especially as a family of I need to keep them entertained so I can have an experience, but also. You can be part of it. if it's new and it's fresh, you can be in their lives. that's one of the things that I like about going to new places is you get that menu and back to what Chrissy said, it's hard. It's hard to do it because it's always the last item on the list. And so the fact that you guys have,
German Wegbrait:I
Jeremy Julian:don't say commercialized it, but put it into a way that it is so easy to do is one of the things that I found also incredible about that. I'd love for you guys to talk a little bit about why was ease of use and quickness to get to market. Such a critical part of what it is that you guys wanted to make sure.
Crissy Saint:yep. Before we hit on that, I just also wanted to add, Regarding I'm also a mom of a six year old, and last year we went on a two week road trip in Northern California. we were eating out a lot. I love staying at Airbnbs, right? we're eating out of all these different restaurants multiple times a day. One out of maybe 20 some had any kind of mad at all. And imagine this scenario, He's watched his shows at the AirBnB or while we've been traveling on the road. Electronic devices are low on power and I'm not a big fan of that anyhow. I'm going out to experience this restaurant, the world with and we roll into a restaurant super tired. And, just coming off the road, that one restaurant that had a mat and crayons, it was an absolute game entire tone of our eating he was on the verge of a meltdown. We're both hangry. I'm getting a little impatient. That 15 20 minute wait time for food could make or break the entire experience. And that one venue, it was a seafood venue. the guy put the mat down. My kid lit up. I was so grateful. And he and I, went to town playing games together and coloring and the food was there before we knew it. And that is a monumentally different experience than what we had at any of the other restaurants we stopped to eat at. So, I just want to, share that because me, if I can be part of something that alleviates that pain and such a phenomenal experience in its scale, and we can provide that relief to parents, operators, kids, so many people win. that's what we're here to do. that's the impact at scale globally. Imagine how many families we can transform that dining for. While also benefiting an operator,
Jeremy Julian:and before you keep going on why you guys made it so approachable. All of us know all three of us here and anybody that has a family that knows ultimately, it's the kids that make the decision where you're going to sit down and have a meal. And if they're going to enjoy the meal, and especially Herman, as you said, these places that you go to frequently, if they know they're going to go, they may love the food, but they don't love the experience. And they got to wait that 20 minutes. They're going to pick a place that they're going to be able to enjoy. That experience more. And so from a wallet spend and hopefully we'll get to it before we get done is just what are we seeing the benefits to these people that have it from what they didn't used to have. But why? Why was it so important to make it easy? Because again, I think the ease of use and the Speed to market and we'll talk a little bit about the templates and how you guys got there. But why was that such a premise for you guys because I find I host the show. I've hosted the show for a while. We're 200 plus episodes in a lot of people are reluctant to take on new tech because it takes too much time. It takes too much effort. And so if it's not easy. It doesn't get adopted. If it doesn't get adopted, it doesn't make the results. So why was that such a critical piece to your guys, a solution when you guys went to market?
German Wegbrait:one thing that I, in my earlier career, I also have been a server and part of the restaurant business at all levels from buzzer to manager. I understand how busy it gets. I understand that people don't have much time, or maybe the skills required to do this. And, and if it creates any kind of pain point for them, just to add that. It won't be, accepted, it's not okay. I gotta make something that makes people's life easy, that takes zero time to learn, that with the skills of computers and writing emails and posting in social that you have, you'll be able to, basically anybody in the new world can create this. We have put kids to do it and they can pull up a mat in no time. So we knew that. For adoption, it was important that it was very easy to use, very quick to production, and driven by value, which is another part that I know from the restaurant business that the margins are very, looked at with a magnifying glass to make sure that you're maximizing sense everywhere, and so I understood that as well, and that was the core of the things that this, platform needed to have. how
Jeremy Julian:did you go about doing that? Because again, I've gotten a privilege to see the platform. many of the listeners know already that I typically won't take on guests unless I believe in the product that they have and as a father of four, and just, I love what you guys are doing, but. I also, again, not a graphic artist, if I was running a restaurant, I'd be like, how did you make it simple? You talked about templates, you talked about the search bar on the left and you talked about some of those pieces. So help our listeners understand how did you make it so simple for them? And then I'm going to kick it over to Chrissy to talk about how you, how you made sure that it wasn't too overbearing on the financial side
German Wegbrait:for the operators. Sure. you know as a graphic designer and a creative artist and somebody in the marketing I am familiar with canva. I am familiar with all the iStock in stock Image banks i'm familiar with the adobe creative suite so I know how Complex programs that do a lot of things for you look like. And so I was like, okay, what do I need to distill here for? our, the people that are doing this to have just enough tools, that is what they need without overwhelming anybody, and I was like, okay, let's start, what do you need? Okay, if I put this here and I started going through the motion of being one of them and I said, all right, I need a button that allows me to take that out or take the whole thing or bring it up or down in the mat and just Maybe five different buttons and different tools that allow you to do basic things, and that's it.
Jeremy Julian:no. And I think that the template library, the picture library, the fact that you can. Put your logo up there very quickly and then the fact that it's like, Hey, we've got items because everybody, I do want to get before we get done into even the ease of changing kids menus. Cause that's also a big challenge is they don't change the kids menus because the main menu gets the majority of the attention and the kids menu gets left off. So Chrissy, you guys made this so inexpensive when you told me the price, I was like, hang on. Can you tell me again what that price was? And you're like, no, that's what it is. And I'm like, all right, that, that seems almost. Too good to be true. So rather than I don't, this isn't a sales pitch per se, but help me understand when you're the go to market lady, you're the one that wants to make sure and restaurants are not necessarily the earliest adopters as you've learned as you've gotten to the space. And so help me understand why. Making sure that it was affordable was such a critical piece of what it is that you guys were doing. It's a penny business and really where did that come from?
Crissy Saint:Yeah, absolutely. the model came from speaking to a lot of different operators at a lot of different levels during our market right? And really trying to understand, what do folks pay for to have these mats designed currently? And how can we provide so much more value and make it more accessible from a cost perspective when we know that restaurants are operating lean margins, right? It's, there's inflation going on, it is a tough, crowded market right now. If we can get in there and show our value, this version of the platform is only the of what we plan to launch that's on our product roadmap, right? And so Let's get in there and let's change that perception that exist in the industry that, Oh, kids menus are an afterthought, kids meals are a loss leader. Let's go in and prove to folks that there's so much value to be had, and make it very easily accessible from a price point perspective, right? So, currently you set up an account, you have access to all the features. It's three hundred dollars a year per brand, per tax. So, again, you're probably going out paying a designer, 500 to 2, 000 depending on their skill level. It's taking a couple weeks, at least. It's taking a couple weeks. You're having to manage the process, but you don't know anything about art and design. and they're just, we wanted to make it simple, easy, accessible. and show the value. And a lot of this is a numbers game, right? If we can get, it, get this going with thousands upon thousands, 10 thousands of locations around the world, we're making at scale for so many people and that's the
German Wegbrait:that's
Jeremy Julian:Yeah. So what has that impact been on the business side? Because this is the part that I think is, as if I'm sitting here and I'm a restaurant owner, I know that it's been it's been the ugly couch in the corner that we've just ignored forever. everybody knows that place. we got to not deal with that, but everybody's, everybody has that problem. We talk about it. I talk about this brand that we used to go to, that the kids do all of the jokes. They knew where all of the word search things where they do all of the, crossword puzzle pieces. And so it's always been one of those items, but what kind of impact are we seeing on even the uptick in kids? Adoption of those brands, or are you guys seeing in the brands that you guys have gone in, do you guys have anything, stories that you guys can talk through that, that I think are going to resonate with people that are sitting here listening, going, if I choose to invest in this is what it looks like
Crissy Saint:Yeah, I can speak to that one. So there are so many different, benefits from a business perspective for the operators, right? So let's take a scenario. It's a restaurant brand. because we do also serve hotels that have restaurants on property, which is a, they have so many other use cases. We've I've spoken with a guy who came on as a customer who, he operates a cafe in Northern California. He said, oh my gosh, we're so family friendly, but we don't have an actual dedicated menu for the kids. And so we got him set up, and he was one of the very customers on, so we were learning a lot from It's amazing how many different ways folks use these mats. What he was able to do with our mat, because now he has a whole dedicated kids menu canvas to work with. is he's built out a whole kids menu breakfast mat, lunch mat, and dinner mat. and was able to amplify his kids menu options in that way just given the tool, right? So, there's
Jeremy Julian:I think even in that being able to change menu selection, you talked about it earlier or something, Herman talked about it earlier as being able to change the menu selection, not just the graphics and the artwork and the, And, the games and such, which I'd love to talk about that in a few minutes as well. But also being able to be nimble with what is trending for kids. So they're not coming in because, again, I think the kids make a lot of the decisions. And if they know that it's going to be the same static four items on the menu, and they don't want one of those four items, but if they know that there's going to be some variability like there is on the adult menu, They may consider it at least my kids would because they're all foodies because stupid YouTube. they love to watch food shows, but at the end of the day, they're going to go and be like, I know that they're always going to have the staple chicken fingers and mac and cheese, but maybe they'll have something new that I'm going to be able to try. So I don't mean to cut you off, but I think it's one of those things that if you make it easy for the restaurant operator to do, there's opportunities for you to continue to play with the menu to add a dessert on there, more regularly to be able to upsell those things. I, Chili's has gotten our money recently and my daughter gets a stupid Blue Lagoon drink that I spent an extra 3 on, because she likes it. And so we go there and she's Daddy, I only want to go to Chili's if I can have my Blue Lagoon drink. And same idea, but if they weren't able to change that easily. And they didn't have the Blue Lagoon on there before. Now you end up losing that sale potentially..
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Crissy Saint:Absolutely yes. And so we always advise Subscribers, pull the dessert items over, pull those drink items over, pull over the sides, right? Let's empower kids. A lot of kids can read their own menus, yet nine times out of 10, they're tugging on their parents, sleeve saying, what are the options for me? And it's three things and the parents not going to go read them the drinks and read them the desserts. But if we can empower the kid, it's automatically upselling, automatically increasing that average order value. we've looked at studies that show a venue that has an engaging kids mad and caters to families can 35%. So that's just 1 benefit. The others are, you get parents into a venue, into a restaurant. They're the strongest marketers out there. If they find a spot that takes care of their kids. I'm going back and I'm telling all the other parents at my kids soccer games, I'm bringing my kids, friends and their parents here now it's the hangout spot for the neighborhood or the community. And so there's that bounce back loyalty right and it's not just loyalty with the parents, it's multi generational loyalty. We're more.
Jeremy Julian:McDonald's had it right with the kids menu years ago. The kids meal, and I'm, I say it jokingly, but I think people go, why do they still have the stupid box? But the kids force that issue because, and it starts when you're super young. And it goes into your adult years because they get them young. And, and continue to migrate. Herman, talk to me a little bit about how you've seen brands or your vision behind multiple kids menus, because you talked about it. You've got two daughters that are in two different demographics and to solve their problems, it is almost impossible because they're in that, preteen to, elementary, early elementary years, as you talked about it earlier. That's a challenge. Now, my four kids, my youngest is nine of four. The other three are teenagers. And so the kids menu, now at this time, my 16 year old son is 200 plus pounds. He's not eating off the kids menu unless he has three of them, but different story. But even a couple of years ago, he, there was a different demographic and with. It's hard to do it previously, but now with your guys solution, you can have the opportunity to print multiples. Was that part of your vision when
German Wegbrait:came up with it? Totally. Totally. Because we believe in really thinking about what we're doing and really providing entertainment. And that without accounting for the age of kids is, you're lying to yourself basically. there's two ways that we can empower kids. and restaurants as well. So one is by having multiple kids menus that have to do with H brackets. and the other one is by having choices within those brackets, because if the kid goes there and he gets presented with three, and you can say, which one would you like? And they pick one, they're going to want to come back to the other one. In the future. And they'll have that each in their mind. Oh, yeah. Oh,
Jeremy Julian:the stupid kid's, it's the toy inside of the meal at the Happy Meal at McDonald's. It's the same thing. Oh, I want to go back again because I want the second toy. Same idea. Sorry, I didn't mean to
German Wegbrait:We reversed engineer that and then apply it to our menus. and we tell, like Chrissy was saying, we, we advise, restaurants to have these multiples of, and really think about the age brackets, and we provide art that can adapt to all of those things, and, activities that adapt to all those things, we feel like basically you'll be able to make the kids of all ranges happy with our service. and by that, it's, we call it a win because it's like the parents, the kids, the patrons that are at that restaurant that are not part of that family because the environment will be more quiet. The server will make more money on that check because, like Chrissy was saying, you get increased up to 35%. The restaurant owner will be happy with all of that happening. yeah.
Jeremy Julian:One last question before I, give our listeners how do they, what would it look like to engage with you guys? Both of you guys brought up the idea that some people are building their own menus, whether it be in Canva or in Adobe, but they're not necessarily doing it in the most, Legal way, by going out and taking our artwork from a Google search and then inserting it into the menus, what's the risk there? Or what's the, for those brands that maybe you're listening, they've done that or somebody out in their world built them their kids menu 2 years ago. And it was some kid that was in college that was a friend of their kids or whatever. And now they're like, oh, crap. I might be at risk, help me understand or help our listeners understand, cause I don't, I don't have any menu, so I'm not in risk, but I'm certain there's some of our listeners out there that are like, Ooh, you're talking about me. What does that risk look like? and how should they at least be considering it?
Crissy Saint:Yeah, I can. I can take that one. when it comes to using other people's art, one, there's just an integrity issue there, right? We don't want to steal other people's art and use it for our own brand. the other is, there is a legal issue. it's essentially copyright infringement. To take someone else's goods and brand them as your own, right? We all know that in business, but sometimes when it comes to the internet, we get a little loosey goosey. But besides the legal risk there and the integrity and perception risk, you risk devaluing your brand, If I go to a restaurant and everything's branded and all of a sudden my kids handed A random, outdated Mickey Mouse mat that I know is Disney. and has nothing to do with this branded experience. There's a fracture that happens, right? and so there's that to consider as well. And then on the point of Canva, all the art on Canva, if you're paying for a subscription. You have a that art. But man, good luck finding consistent. art elements that you can piece together a mat with and create multiple mats from easily that are also cohesive And again on brand it's just difficult to do in that sort of platform, right? Ours is built Intentionality for this industry For the needs for this industry and when you sign up as a subscriber you have access to all of that art and we add our weekly the opportunities are endless your risk is zero and you're out there making mealtime fun for folks
Jeremy Julian:love that. Is that, is that the tagline? I missed that one making mealtime
Crissy Saint:That is
Jeremy Julian:I must've missed that one on the,
Crissy Saint:fun. Absolutely.
Jeremy Julian:I must've missed that one. So Herman, tell me what would it look like? So I'm a restaurant operator out there. I'm listening and I'm like, I need kids menu now. What does the engagement look like? What, break it down for them. How do they get started? What is it? What does that look like for a brand that wants to jump on
German Wegbrait:today? Yeah, the basic thing. Yeah. Thing is really simple. You go to kidsmenus. com, you sign up, you have a free trial period where allows you to really play with the whole, platform, but it does not allow you to download and print one yet. For doing that, you have to sign up, and pay for your subscription. And so It's as easy as that. When you create an account, you will be asked to upload your logo of your company, and that is a one time thing that anytime it will pull up that logo. and you input the menu items if you have them, and if you want them on that mat, you input them. If not, you can have a full mat of activities and art. And like we said, in five minutes, maybe the first time because you're, you like to click around, takes you a minute longer, but in five minutes, you'll have your first mat. And then after that, you can duplicate that one. So you don't have to reenter all your elements of your menu and pick a different art. And basically, let's say in 15 minutes, you'll have multiple kids menus to offer. If you are, a really big establishment with a lot of brands, a lot in a lot of locations, you may want to sign and send us an email and talk to us about how we can tailor this best for you, give you pricing per, that it's more enterprise style pricing. And so it depends a little bit on the range of who you are, but it's as simple as going to kidsmenus. com and signing up and you'll be up and running in no time. I
Jeremy Julian:love it. I'm going to ask Chrissy. Cause, I know if I ask you the vision of where the thing is going, you're going to go for another 10 minutes or 15 minutes and our listeners will, we'll slow down her and I talked a little bit about what that looks like, but Chrissy, why don't you, why don't you give our listeners roadmap that if they get on board early, where do they, where can they see this product going? Cause I was pretty impressed with some of the other visions that you guys had to. sorry, what was your tagline again? I gotta ask the marketing girl. Making mealtime fun again?
Crissy Saint:That's like real time fun. Yeah, so the vision is fantastic. this is just the beginning, right? So, we will be launching new features just within the base platform that we have already, to make it even more customizable and be able to leverage that more for operators, right? But beyond this base platform, some stuff on the roadmap looks like How can we gamify and create kids menus, loyalty programs that tie in with our world of arts and that sort of thing to ensure that we're tracking bounce back traffic, right? in driving that. How can we insert and QR codes on these mats so folks can take photos of their coloring mats and upload them for coloring contest online? we also want to create a bridge between the consumers, the parents and the diners. And operators. So, imagine a geo targeted directory, Whereas a parent, I might be traveling somewhere, and I want to find kid friendly restaurants that are kids menu approved. That I know they're going to have thought and intent behind activities that they provide for kids when we go to their venue. And I can search that by location. I can see all the kid friendly venues in the network. we can license art through other brands as well, To bring in more art and more partnerships in that way. And we can really start to just drive this, community, whether it's operators or diners who care about the family experience in these settings, forward in all the ways. Content, learning, education, this is really just the beginning of what we're doing. Anything that's going to help families have a great time. At mealtime and help operators. We're going to look at that and March forward when it makes sense. So I'm excited what's to come and I'm sure everyone else will be as well. So,
Jeremy Julian:I, I am, standing here on the sideline cheering you guys on. I'm excited to see the success that you guys have had since I, since I heard about it. I was like, oh, this is awesome. And, As I said to her mom before you jumped on and Chrissy, your energy is infectious. So from that perspective, love that you guys are doing this, to our listeners, guys, like I said, at the onset, I know that you guys got lots of choices, but thanks for hanging out her mom and Chrissy, thank you guys for sharing some of the beauty that you guys have put out into the world and to our listeners,
German Wegbrait:make it a great day. Thank
Crissy Saint:so much for having us
German Wegbrait:us
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