The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

Enhancing Restaurant Security and Omni-Channel Experience with VGS

Jeremy Julian

In this episode of the Restaurant Technology Guys Podcast, Jeremy interviews Travis, an expert in credit card security and tokenization, from VGS (Very Good Security). They discuss the importance of security in the restaurant industry, the role of tokenization in ensuring PCI compliance, and the benefits of owning customer payment data. Travis shares insights on how VGS helps restaurants and other merchants improve their security and customer experience by protecting sensitive data and enabling flexible payment processing. He also provides examples of successful implementations and the onboarding process for new clients. The episode highlights the growing need for advanced security solutions in the face of increasing data breaches and the importance of understanding customer data for targeted marketing.

00:00 Introduction and Welcome
00:20 Meet Travis: Background and Experience
02:51 Understanding VGS and Tokenization
04:07 Importance of Security in Payment Processing
05:08 Challenges and Solutions in PCI Compliance
08:11 Enhancing Customer Experience with Tokenization
15:23 Portability and Flexibility of Tokenized Data
23:22 Customer Success Stories
26:57 Onboarding and Implementation with VGS
29:58 Conclusion and Final Thoughts

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Jeremy:

Welcome back to the restaurant technology guys podcast. Thank everyone out there for joining us. As I say, each and every time I know that you've got lots of choices. So thank you guys for hanging out with us today. We are going to live in the world of, credit cards and tokens and, and all things, credit card and security and all of the different things that we need to be dealing with for Omni channel, I'd like to introduce Travis. Travis, can you, let everybody know who is Travis before we jump into what Travis gets to do for a living?

Travis:

Hey Jeremy, yes, thank you very much. I'm, I'm Travis. I'm based out of Edmonton, Canada, and I, not jumping right into what I do. I love software. I love helping people. And I love the, I love how those two things play together.

Jeremy:

I love it. And a little bit of background, Travis, just because again, as I sit and listen to some of our, or talk to some of our listeners, they'll share where's Travis from, or, talk to me a little bit about the background because, I'm guessing, this isn't your first foray into, software and the technology. So give me a little bit of background and where you from before we jump into it. very good security does

Travis:

yeah, absolutely. So I'm, for a long time, I've been a software engineer. I've been, I'm very, I've worked in the Linux stack. I've worked in Windows stacks. And I've been, Very deep into that world, and then I moved over into the sales side of the house. About, midway into my career, and I started learning more of the business side of things, and just understanding the way that people think, and understanding, why people were buying the thing that I was building. That's, I think that's what I was curious about. It's I got tired of just building, and I wanted to understand the reason that, that people actually cared. And then out of that, the, those two things, like those two sides of the house have also gotten to work in implementation and work with some large enterprises and, like really understand the way that, that businesses think and the way that they. what's important to them and how they use software and how they use in this specific realm, how they use tokens and tokenization to, to help increase their, their offering to their customers.

Jeremy:

I, I love working with developers that actually have talked with a customer or talk with an end user to figure out what that looks like, because oftentimes they're like, it meets back. This is what the spec said. And it's that didn't really actually meet what the customer needed. I don't care that it meets back. I don't care that it met the requirements that are on the sheet of paper, regardless of what. software methodology you're using, it doesn't work to fill the customer's needs. And we often talk about on the show, technology for technology sake is worthless. Technology that solves business problems is, is hugely important and making sure that you can solve it with, business problems, personal problems, and productivity problems, whatever those things might be. And Travis, she. You get a chance to work in kind of a, I don't want to say a unique area because it's not really that unique, but it is definitely something that is underrepresented in the restaurant space. I would say, I lived in the space for the last 30 years and while I think it's gaining momentum, I'd love for you to talk a little bit about where you're at now and what you guys have been up to at your current role.

Travis:

Yeah, thanks. So I, I guess just to start off with who VGS is and where VGS fits into the whole merchant or restaurant space where, we're, where are the world's largest tokenization provider. And What that means is when credit cards are entering our customers network, we ensure that all of that data is tokenized and before it reaches them. So by, by default, they are always PCI compliant, and then they can operate on that data with, with the token versus using the original data. So it's a lot more maneuverable. I was just talking with a customer yesterday about, they were, singing the praise, so to speak, about how much easier it was to maneuver with VGS versus having to do this all themselves. And with that, yeah, that's where, that's where VGS fits in and where, where I am in that is I help with the implementation side of the things. I'm head of client operations. That's everything from making sure that what we're selling fits a real need with the solutions architecture side of the house, and then implementing it, we work with a wonderful team of project managers and, and solutions engineers, and then obviously technical support. So making sure that whatever we implement, the customer stays happy.

Jeremy:

thank you for that explanation. and I think, there's two paths that I'd love to go down. And so the first is you talked about security and so let's talk about security and how critical that is to a brand's reputation and why something like BGS is so critical to understand what's Why tokenizing the card and getting the cardholder data out of the environment is so critical. And then later in the conversation, we'll talk about omni channel and how tokens give you the ability to have guests be able to do order online, pick up in store. And what does that look like? And all of those different things, but let's start down that security path, Travis, if you wouldn't mind, talk to me a little bit about kind of the standard non VGS implementation that you guys walk into, because I think all too Owners of restaurants, owners of brands, marketing companies and such. They don't understand how much risk their business is at in certain environments because they want the operational solution. They want the guest satisfaction solution, but they don't completely understand what impact that could have if they don't do things properly. So would you mind unpacking that a little bit for me? Um,

Travis:

absolutely. that's a fun question. So let's say VGS is introduced to a, to an organization and they're there, there's really two sides of the fence, one where they're in danger and the other one where they're limited in their ability to maneuver. And and the one where they're in danger is the, where they're handling customer data themselves and it's in its raw form. And, that, that's either going to mean that they're, they're under PCI, like they've gone through the PCI rigger and they're, they have, how's their systems. And that's a, it's a very expensive way to do things these days is like actually go through the PCI compliance yourself. And it's also when you start dealing with risk teams, it's just not worth it. It's like a lot of, like the reason that you would do that is so that you have the ability to choose different vendors. You have the insights over the actual car number. that you're, that you're using, you can find the issuing banks of your customers, but that's not necessarily worth it to a large organization who's more concerned about brand reputation and having things be stolen and, and clear, obviously if you get all these customers to sign up for your app and then the data that they put into your app gets stolen by a group of hackers. That's incredibly detrimental to your, to, to your customers and to how people perceive you. And, so that's one, that's where they're in danger. The other one is where they're limited and that's where they're using a single vendor. or so they're, let's say you're using one payment service provider to process all of your payments are, and then, so now all of a sudden you're locked into the technology for online e commerce. Maybe you have multiple brands that are associated, but they. You don't want them to all have the same, the same processor or for contractual reasons, you just don't, let's go at it from the perspective of they, they have multiple processors with this. and so as soon as they have a different processor in store and online. And that can, that's usually a technology question of who has the best offering for what, who has the best contracts for what, maybe it's a, maybe it's a geo, it's a geography thing. Like in one country, you can have one processor in another country, you can have a different processor, or, online, you can have a separate processor altogether. What we're finding is customers with that problem, they can't, they don't have the, they don't have the ability to tell when a customer is in store versus when they're online. how do they track that customer all the way through? So if there's a customer coming in, let's say I sign up. let's say I, I go to ABC, ABC Coffee House, just like a random restaurant. And I, every day I go in there and I order my mocha. And then years down the road, I go in and I download their app and I start, And I put my SIM credit card into their app. If those processors are completely different, then they have no way to, to correlate that they have no way of knowing that I'm actually a long term customer and this is exactly what I want to order.

Jeremy:

yeah, without tying that with that, without tying that, that customer on the card number side, together.

Travis:

exactly. So where we come in is we help the customers or we help, we, we help the end customer get a better experience because like I signed up for the app and then all my, the company already knows who I am based off of the card number. And then that information can be used to, to, to market to me and say Hey, like you might like this as well. You might, and also here's your entire order history. It's a lot you can do once you get control over the data. This is when it's all when it's all stuck with one customer,

Jeremy:

yeah, so I'm going to tease out the whole security thing. Cause again, my wife, recently got hacked on the app. At, her favorite Bobo place. My eight year old daughter loves to go to this mobile place up the road. And somehow they, the hacker got into their, into their data and started charging, charging the card on a regular basis. And it was small increments, but at this point now my wife will no longer put her card number into the app and quite frankly has considered, and there's been times she has moved to another. Brand because of that, are you finding that these types of things are still happening because I get, I'll go talk with restaurant brands and they're like, you're kidding me. People are still getting card numbers. People still have, clear text data being transmitted or these kinds of things. And so I guess educate our listeners a little bit and you're, for those that are watching on video, they're probably going to see Travis's schmirk because at the end of the day, I think all too often we. Have this false sense of security that all of this stuff is heavily encrypted and you can't get into it. And the truth is that's not the case in so many of these types of environments because of one thing or another, sometimes it's operational. We can talk down the operational path and kind of that. And then there's other times that just you're either uneducated about it or the tech doesn't support it. And so you leave things in clear text. So how often are you running into that? And what is that impact on the security side if and when brands get, get hacked?

Travis:

yeah, good question. So I'm finding where companies are just fully non PCI compliant, like they're just not, they're, they just aren't caring about where the PCI data is at all. That's. That's rare, but it like, I did have a situation recently where a new tech lead took over a project and it wasn't at VGS. it was a, it was at another company, but they took over this old product that had been operating for a decade. And then they, as they dug into it, they realized that nothing was like, none of the PCI data was being stored correctly. It was, and it was a rush to, to get VGS implemented into this old tech stack, and which was, built in, I think it was 2008, and then they had to almost overnight implement to this solution, which is where VGS shines, because then we come in, we drop into either side, and we just, Protect that environment and then so yeah, it definitely does happen where companies are just like maybe for Legacy reasons they haven't updated their systems. That's typically what's happened new things are almost You know, They're often built with things like, like PCI in mind, specifically with VGS and then, but that's a, yeah, that's definitely, that's a problem I've seen.

Jeremy:

the other thing that I often find when I'm looking at these things, and I'm certain our listeners will resonate with this is that at some point, somebody made a decision that says, we'll patch this. We'll fix this. But in order to get live, we've got to get this data in clear text to be in this environment, and we'll just put the security in place. But now, A new CMO comes in, a new CIO comes in. They don't know that stuff's there. They're filling out the SAQ, the self assessment questionnaire, or they're even doing potentially some onsite audits, and that is not part of the PCI environment, for whatever reason, cause your auditors often don't know. And if they're just trying to get a paycheck, they may or may not ask those things. And so what I'm finding is that people think that it's that way and it's only until they get breached. That they then get to a point where they're like, Oh crap, I had no idea this was there. Or yeah, we never got around to that project because everybody is in, everybody's overworked and everybody has more projects, especially on the it side than they have time to deal with. And so marketing's coming to them with a pile of another five projects, operations got another three projects they need to do. Finance has got two projects they need to do and they go, Hey, we got it live. Let's go, let's move on to the next project. And they never circled back. And know, obviously we'd love for them to engage with BGS and see if this is a solution for them, but what should they be looking for? What are the types of things that you look for when you're asking these questions? I'm an owner, I'm a CEO. I've got a brand of 10 restaurants right now. I'm that ABC coffee shop. I've got 10 coffee shops and I'm now sitting down on my one on one with my it guy, what types of questions should they be asking them to think about Whether VGS is a, or a competitive solution would be in that environment because I think helping them to get to a place where they can get educated about this would be really critical to seeing that there truly is a problem and that they need to implement a solution post haste

Travis:

Yeah. Yeah. Okay. So there's really, there's a few different things that I would ask people to just to be thinking about, which, and one is, it's the most obvious, which just know the flow of data, like understand. Understand really well how data is entering your network and how data is exiting and have that documented and that's where VGS, like that's where VGS comes in and helps is okay, so there's all these different ingress points into your network and they have PCI data and I'm sorry, we're focusing on PCI, but it's not always PCI data. It could be customer phone numbers. It could be, it could be email addresses. It could be stuff. Exactly. Social security. No, exactly. Like all of these things are considered sensitive, even if they're not, even if they're not PCI per se. And so all of those data ingress points you, you have to be aware of and you have to understand how they're interacting with your applications. I've worked with some very large vendors or some very large, some very large merchants in the past who were just storing credit card numbers in plain text in their system. And I was shocked, but they were. That's just how it's always, that's how it's always worked. And that's, they didn't feel like they could change it at this point. So that's where, that's where we step in. So understanding the data and then also understanding like on the other side of the house, like we've talked about how to secure the data, but then also if you, let's say you don't have access to the data, you're using a PSP and you're just getting their token. how would your life change if you did have access to the data and like how much control. What do you have in that case? And cause that's the other side. That's one is the security. And then the other one is offering the maneuverability between vendors and making, and what that turns into in reality is you can perform more fraud checks, you can perform. you can perform KYC on certain customers in different situations. You can have a multi processor orchestration solution. So rather than just sending, trying to perform a payment with one PSP, you can have a, you can send it to a bunch of different PSPs and, or you could utilize the network technologies like network tokens and, get the updated PAN so that your payments don't stop working, One year down the line when the card expires. So yeah, there's a, those are the kinds of things. It's like, how do you protect your system? And if your system is protected, are you limited by the way it's protected right now?

Jeremy:

Yeah, and I'd love to, I think that's the next thread, Travis that I'd love to go down as that whole idea that says, what do you get when you tokenize this data? Because I think there's, again, I think we all as consumers, because we work on apps like Amazon or walmart. com, these things, we expect them to know everything about us, but in online and offline commerce, it's tough. And most systems were designed for one or the other. And, loyalty tries to bridge that gap. Some, CDP solutions try and bridge that gap. We've had multiple loyalty providers and other solution providers. But one thing that stays pretty consistent is how are you paying for this product? And you typically have one to three cards that you're paying for your offline and online products in any normal consumer environment. And so talk to me about the portability of that. Before we jump into kind of the flexibility of even being able to do multiprocessor and all of that, because I think that also is very underutilized, but the portability and the understanding that you are who you are, because I'm tying your customer record to your transaction record to your payment record is Data that the best of the best have, but most don't.

Travis:

yeah. And that's, that, that's what we've seen a lot actually is like the largest merchants, but let's say the rigor of creating their own PCI environment. And so they do have that data and they can correlate. We're, what we're actually seeing, like the trend that we're seeing is even those merchants don't want to maintain that the PCI data, that PCI environment anymore, and they're trying to offload it. They're trying to, they're trying to get an off-network vault to just to simplify their storage and simplify their, their compliance burden. But yeah, what we, what we've seen. what we've seen with the that's what the largest players and then with the mid market, like with the, with those medium sized restaurants with those medium sized merchants, what we're seeing is even they want to have insights into their customers. They want to know more about their demographic. They want to know how many times, like Jeremy, how many times you are going into the restaurant and making purchases. How, what are your movement patterns? What, how can they better market to you? And if they roll something out, how does that new, how does that new offering that they're giving? How does that, how does that play with their historical customers? And, yeah, it's a, it's definitely like a ton more insight because at the end of the day, like my credit card number is tied to me. That's I use it almost every day to, to make purchases. And that's one, one source of truth. Thank you. And if you can correlate that between in person and online transactions for that omni channel, that's where it becomes really interesting for restaurants.

Jeremy:

it's funny. I, that was actually where I was going is there's also this, and retailers, grocers, restaurants have struggled with kind of the buy online pickup in store, but now I get to the store and my wife calls me while I'm driving to the store and says, I didn't know Johnny was staying over for dinner. Can you pick up another sandwich for Johnny? Now I got to pull out a second card, but these things happen. They happen in life. And if I was just going there, 30 years ago, I didn't have the ability to order online and pick up in store. I just went to the store. I called the store and I paid when I got there. Now people are on the go. they're ordering from the app. They go in and pick up their family pack for the four of them, but then somebody else is staying over. And now you got to figure out how do I add to that order without necessarily, or I've sent my teenage son to go pick up the food. cause I'm not door dashing. And he doesn't have a credit card in his pocket to pay for that additional meal. Talk me through how this omni channel experience is capable. Once you get to, this vault concept, cause now I should be able to pick up that transaction in store, go add to it, recharge that same card. Cause you've now tied that card to that transaction. Talk me through what that looks like.

Travis:

yeah. Okay. So that, that, that's really cool. So let's say in that kind of situation where a customer is paying and then they want to modify that transaction down the road, that's where tokenization comes into handy. Let's say you pay up front and then you actually load your card into an environment. Yeah. Then any modifications can still be tied to that card, to that transaction down the road. And then you can, like it, it gives the business a lot of control over the experience that they want to give their customers. And then, what we also see is like QR based payments where, you're in the store and you want to actually pay. Pay by QR versus pay by, versus pay by traditional credit card, or maybe you want to tie those two. And then, so those are the kind of offerings that, that you can begin to, that, that you can begin to see, with that. And the other thing that I'll, that I'd say is what we've seen customers do, or what we've seen, let's say, different processors do is that they want to give instant rewards to customers. in, in your situation, they made the payment online, and then they go in store and they, let's say they do have their credit card, they want to make a payment. That, that transaction can instantly be associated to their account simply because they made that payment in store. And that's all, that all goes directly into the merchants, into the restaurant's data warehouse and they can update their, they can update their rewards based off of that. And so it's just, it gives way more control over the customer, it gives way more control to the merchant and a way better user experience. to the customer.

Jeremy:

Okay. I got two other trains of thought that I want to go down before we adjourn for the day portability. a lot of times, and I say portability, oftentimes people processors, because it's part of their value proposition. We'll offer these services, but. Then the customer is locked into that processor because now they own the token, versus the customer owning the token. And so for those that aren't watching on video, I got a little bit of a smile. So talk me through why having a third party token is better than having a token offered by the credit card processor. At the time, talk me through many reasons. I'm certain there's lots, but I, for me, the big one is the customer is your customer as much as they are, whoever the processor's customer is, and they're more likely your customer, because they're the ones delivering the goods and services. They're just taking the payment.

Travis:

Absolutely. So when a customer comes to you in, in, let's say you're using a standard, like a standard PSP tokenization service and you aren't really thinking about, what that entails and when you get that value or that, that token from the PSP it can only ever be used with them. And what that means is you are very locked in to their environment and migrating off of them is a whole that's a large scale project, just changing PSPs. And it also means that if that PSP is down, then you're hooped. that's a, you're, if you are fully tied, your revenue is tied to that processor. And what, what BDS does is We allow merchants to take control of that data, and they really own their customer in a very practical sense, which is they're owning, they're owning the payment credential. And so it's no longer, it's no longer the PSPU who has access to that, but it's them, and if they want to add on an, add on a new payment service provider, and this might be to change geography, let's say, companies doing well in the U S they want to branch into Canada. They want to branch into Mexico or into Europe. They can add in the processor that's best for them there. And then using the same data collection platform, it's going to drastically reduce the amount of work it takes to onboard that new processor. And really simplify their overall architecture, because it's all being stored the same way. They're just sending it to a different, to a different third party. In this case, that would be, that would be the PSPs.

Jeremy:

Yeah, no. And I love that thought. And I think. All too often we get stuck with guest experience. That's bad because tech hasn't thought through these things. And so it's this, Oh, I can't use this payment here because you're, we're even the offline online, some online providers for online ordering only support certain processors, certain POS in store only support and other processors. And so you've got to figure out how to tie those things together. Last kind of train of thought. Talk me through some customer success stories. Talk me through some food service operators, what did life look like for them before VGS? And then where have you seen them really expand the using your guys's offering to help customer experience and our business experience and make the business better. So I don't put you on the spot, but I love hearing success stories and our customers, the listeners to the show constantly come back and go, Oh, When you shared this and this about this customer, it really resonated with me. So if you can come up with one or two quick stories, that would be awesome if you could share that.

Travis:

yeah, that's that sounds great. So I the first one that comes to mind is probably It's probably, it's one of the world's largest QSRs. And what we do for them is we enable their marketing department to get really deep insights into the, into customer movement and to, into what customers, and to what customers are looking for and what that turns out in. what that looks like at a technical level is every day we are receiving batch data with the card numbers in them from all of their different processors. This is for multiple countries. So every, at the end of the day or multiple times throughout the day, we will receive settlement files and then we will tokenize all of the card numbers in those settlement files and forward them on to Forward them on to the QSR, and then that, that, that restaurant at that point can ingest that data into their data warehouse, and then they can match up the online versus the in store transactions, and they can say oh, this is what Jeremy likes, and if we can target Jeremy, and in this, at this time, like on Fridays, he really loves This like X and then so then they can market to you very specifically like that and it allows them to get really creative with how they understand their customers. And, yeah, that's a pretty cool use case and just to see how that's developed in the, in the world and, like enabling those marketing, enabling those marketing insights.

Jeremy:

and at the end of the day, you've talked about customer experience. And now delivering to that customer, something that might be relevant to them is really critical. so long for so long, marketing has all been about, let me just put out a message and hopefully people, the message resonates with people. But as we've gotten to a more personalized world, people want message. we're getting inundated with thousands of messages every day, tens of thousands of messages every day. And so the more relevant I can make it to Jeremy father of four married, in this demographic that's looking for this, I just was sharing, before we hit record. This past five days I've been with my college age son and my spend patterns were different. My traffic patterns were different. I went to some of the same brands that I go to at home, but it looked different. And my food, my food consumption was different. Whereas my wife was home, with the other kids and doing something different. And so with that being able to tie that data and then being able to give me a relevant offer would have been really critical to help them understand what's going on. Why and where, what might have happened as it related to my patterns, just even over the last week.

Travis:

yeah. that's absolutely what we're seeing is it's all about understanding the customer and like from a marketing perspective, it's no longer just targeting everybody, it's targeting one person. Like they're targeting Travis or they're targeting Jeremy and they're and it's I think that tokenization is, like VGS has changed the kind of services that can be offered because of that. and They can now target one person, be like, we want to give this person a good experience, rather than saying we want to target this demographic even. It's a, yeah, it's a, it's pretty, it's pretty remarkable on that front.

Jeremy:

so I've now sat through this last 30 minutes and I'm like, I need what Travis has. What does it look like? What does the onboarding look like? What's the engagement look like? Do they just call you and say, Travis, can you install this tomorrow? obviously I know that's not true, but, help me understand if I was a listener out there and I'm like, you know what, I gotta have what VGS. that's what that stands for. If I didn't say it already, what you guys have, what would an engagement look like? And what's an ideal customer for you guys to make sure that you guys are hitting the market and, making some stuff happen.

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Travis:

yeah, good question. So I think first thing should always be like, come and talk to us and come and work with our payments experts and understand, Where VGS can fit in the flow and how we can help you. And then I, like from an onboarding perspective, like that's my language. that's that's where I, that's where I focus a lot of my time. And from an onboarding perspective, we're going to dedicate, we're going to dedicate resources to make sure that they're successful, like our customers get good service, our customers. They like, we, we get introduced to the processors. And we manage that migration, like that's typically a migration process that happens so that we can get all that data. And then we, we work very closely with the customer developer teams over the course of, either weeks or months, depending on, depending on the client, making sure that they're tokenizing data correctly, they're PCI compliant in how they're doing it, or. If it's not PCI, then they're just secure and they're protecting the SSNs correctly. SSNs or, other data fields. And then, but yeah, it's a lot of working with our solutions architecture team and, with a dedicated project manager and just really building out that perfect payments flow for each business. I've worked here for a number of years and it's always different. It seems every. Like it's never copy paste. There's always something unique that a company is trying to do.

Jeremy:

It's funny that you say that. Cause I, people that are outside of the industry are like, Oh, it's just a restaurant. You just make some food and sell it to people. It's it is so complex, and whether you're talking about in store above store, just across the board, there's so many different moving parts and pieces and every deployments in some different phase. can you, just give everybody the website for those that don't and I'll throw it in the show notes. But if you can make sure that everybody knows where to go to engage with the team, that would be awesome.

Travis:

Absolutely. you can go to VGS.IO and then, from there, you can get in touch with our team and I'd be happy to meet with anyone.

Jeremy:

Awesome. Travis, I appreciate you educating our listeners. I think it's, as I said at the onset, it's such an underutilized piece of tech. That I think is going to become something ubiquitous that everybody's going to need. And as I often say at the end of these recordings, if you're not doing it, likely your competitor is, and so you better be aware that they're specifically marketing, specifically understanding the guests, specifically doing these things, not just from a security perspective, but also from a, how do I engage with the guests and understand who they are and what they're doing? So thank you for spending time with us, educating us to our listeners, guys. You guys have got lots of choices. So thanks for spending time while you guys are checking out various good security. com. if you haven't already done so subscribe to the YouTube page, subscribe to the YouTube channel, subscribe to the newsletter. Love to bring you guys new content each week and make it a great day.

Thanks for listening to the Restaurant Technology Guys podcast. Visit www. RestaurantTechnologyGuys. com for tips, industry insights, and more to help you run your restaurant better.

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